The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
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The Start-up Way reveals how organisations of all sizes can harness start-up techniques to drive growth.In The Lean Start-up, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Start-up Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.Today every company needs to get faster and smarter. Read The Start-up Way and discover how to embrace change, survive and thrive.
Title :The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Author :Eric Ries
Publisher :Penguin Book
Language : English
paperback : 384 pages
ISBN-13 : 978-0241197264
Condition : New
Book Printed Origin : India
Readling Level : Teen and Young adult