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PERMISSION MARKETING

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Book Length

lengh

256 pages

Edition

edittion

1st Published

Publication

publication

Pocket Books

ISBN

isbn

0000000000

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional adve...

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Condition :New

Availability : In Stock( Only 1 copies Left )

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Title :PERMISSION MARKETING

Author :Kahlil Gibran

Publisher :Pocket Books

Language : English

paperback : 256 pages pages

ISBN-13 : 978-1416526667

0

Condition : New

Book Printed Origin : India

Readling Level : Teen and Young adult

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