Free Delivery on all orders over 1990

Hegarty on Advertising: Turning Intelligence into Magic

Tk. 3590Tk.4200You Save TK. 610 (15%)

Book Length

lengh

232

Edition

edittion

1st Published

ISBN

isbn

0000000000

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make th...

Reward points :32

Availability : In Stock( Only 2 copies Left )

Cover : Hardcover

Sold By :
Brand Store
1

Latest Products

Delivery
Inside Dhaka metro: 1 to 3 days
Outside Dhaka ( courier): 2 to 5 days
Cash On Delivery available only in Dhaka metro

Details

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Title :Hegarty on Advertising: Turning Intelligence into Magic

Author :John Hegarty

Publisher :Thames and Hudson Ltd

Language : English

hardcover : 232 pages

ISBN-13 : 9780500293638

Book Printed Origin : usa

Readling Level : Teen and Young adult

Related Products

Previous
Next

Author Books

Previous
Next

Loading

Loading