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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Tk. 1990Tk.5190You Save TK. 3200 (62%)

Book Length

lengh

304

Edition

edittion

1st Published

Publication

publication

Kogan Page

ISBN

isbn

0000000000

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Unde...

Reward points :51

Condition :Old (unused)

Availability : Out Of Stock

Cover : Paperback

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Title :Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Author :Damian Ryan

Publisher :Kogan Page

Language : English

paperback : 304 pages

ISBN-13 : 978-0749464271

Item Weight : 464 kg

Condition : Old (unused)

Dimension : 1.02X15.49X23.37 cm

Book Printed Origin : India

Readling Level : Teen and Young adult

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