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THE 22 IMMUTABLE LAWS OF BRANDING

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Book Length

lengh

160

Edition

edittion

1st Published

Publication

publication

HACHETTE

ISBN

isbn

0000000000

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today;s insanely crowded marketplace. The ...

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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today;s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world;s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Title :THE 22 IMMUTABLE LAWS OF BRANDING

Author :Al Ries

Publisher :HACHETTE

Language : English

paperback : 160 pages

ISBN-13 : 978-1861976055

Condition : New

Book Printed Origin : India

Readling Level : Teen and Young adult

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