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Start Unselling Now: The Sales Manifesto for Winning Customers invites you to revolutionize your approach to sales. In this influential guide, Rajesh Grover urges you to abandon outdated sales tactics that no longer resonate with today’s buyer, and instead embrace the concept of UNSELLING, a transformative shift that focuses on the customer’s buying journey rather than the salesperson’s target obsession. Discover how focusing on customer-centric strategies and simple frameworks can overturn conventional methods, crafting encounters that naturally lead customers to buy, not just be sold to. By mastering the art of UNSELLING, you’ll not only enhance your sales skills but also build deeper, more meaningful customer relationships.