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How Brands Grow: What Marketers Don't Know

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Book Length

lengh

246

Edition

edittion

1st Published

ISBN

isbn

0000000000

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising ...

Reward points :14

Condition :Little Damage

Availability : In Stock( Only 1 copies Left )

Cover : Hardcover

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Title :How Brands Grow: What Marketers Don't Know

Author :Byron Sharp

Publisher :oxford university press

Language : English

hardcover : 246 pages

ISBN-13 : ‎ 978-0195573565

Condition : Little Damage

Book Printed Origin : India

Readling Level : Teen and Young adult

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