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What you'll learn Why it's becoming tougher & tougher to attract new customers these days especially if you're a small business owner How to position your products and services in your customer's mind How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. If you're not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. If you're selling in a limited area, what should be your sole objective How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company's name A proven example of how to sell a product to those who have never seen such an idea before What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror Why it's becoming more and more important these days to reach your customers even if you're selling groceries How to differentiate your products and services from your competitors How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you The single most important thing you need to do right from the first day if you want to survive in a competitive market Why people remember celebrities and how the same reason could help you in increasing your sales right from today How to decode your customer's mind If you're selling traditional services, local & economical products, alternate health products, domestic brand products, saving schemes, insurance, DON'T MISS targeting THESE people How to predict the behaviour and actions of your prospects If you're selling super expensive items & services, rare things, antiques, ultra-luxury products, DON'T MISS targeting THESE people THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections If you're selling expensive, stylish products, DON'T MISS targeting THESE people Why people fail in job How to know the personality traits of your customers and how to deal with them in selling your products If you meet THESE people, then free yourself as politely as possible and RUN away Discover your client's buying strategy How to build a profile of your ideal customer so that you can get business from them anywhere in the world What stops us remembering and taking action on each advertisement, request, or email? If you meet THESE people then DON'T dare to divert their mind How one could use customer's information to get repeated sales? How to win the hearts of your target market by following a powerful method used by some of the greatest movie actors of all time? How to build a unique image of your company in your client's mind? How our surroundings influence our behaviour? This is very important for retailers who are running big stores and showrooms How to find information about your customers which could open doors for you and your company? One powerful technique to get inside your customer's head. Once you master it, your potential customers will be so much engaged in your story that they may forget everything else, even that whatever you're showing is nothing but a sales message. How our mind processes sales messages? What exactly you should learn about your customers that could help you in creating better products & services, communicating effectively with your market, and providing a delightful customer experience in order to get repeated sales? How do emotions win over logic?