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Creating a Brand Identity: A Guide for Designers

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Book Length

lengh

160

Edition

edittion

1st Published

ISBN

isbn

0000000000

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as w...

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Condition :New

Availability : In Stock( Only 1 copies Left )

Cover : Paperback

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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Title :Creating a Brand Identity: A Guide for Designers

Author :Catharine Slade-Brooking

Publisher :Laurence King Publishing

Language : English

paperback : 160 pages

ISBN-13 : 978-1780675626

Item Weight : 0.47 kg

Condition : New

Book Printed Origin : india

Readling Level : Teen and Young adult

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