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5-Step “A Technique for Producing Ideas” circa 1939 The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas. Literature is the original “inter-net,” woven of a web of allusions, references, and citations that link different works together into an endless rabbit hole of discovery. Case in point: Last week’s wonderful field guide to creativity, Dancing About Architecture, mentioned in passing an intriguing old book originally published by James Webb Young in 1939 — “A Technique for Producing Ideas” (public library), which I promptly hunted down and which will be the best $5 you spend this year, or the most justified trip to your public library.Young — an ad man by trade but, as we’ll see, a voraciously curious and cross-disciplinary thinker at heart — lays out with striking lucidity and clarity the five essential steps for a productive creative process, touching on a number of elements corroborated by modern science and thinking on creativity: its reliance on process over mystical talent, its combinatorial nature, its demand for a pondering period, its dependence on the brain’s unconscious processes, and more. Right from the introduction, original Mad Man and DDB founder Bill Bernbach captures the essence of Young’s ideas, with which Steve Jobs would have no doubt agreed when he proclaimed that “creativity is just connecting things”r. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and onc Read less