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In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word helps readers nail down their personal mottos - the word that captures their purpose and passion. With this operating philosophy in hand, readers will then learn how to leverage this powerful tool to create the business and future of their dreams.Aimed at entrepreneurs as well as entrepreneurs, managers and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.