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An alumnus of IIT Bombay and IIM Ahmedabad, Anita spent her early years in advertising, market research and marketing consultancy. Then, along with her husband, sports broadcaster Harsha Bhogle, she set up Prosearch Consultants. Prosearch conducts sessions of 'The Winning Way'-learnings from sport for managers, a very popular speaker series for corporates. A book by the same name, co-authored by Anita and based on 'The Winning Way' sessions, has sold over 1,25,000 copies and is a national bestseller. Anita also founded Bizpunditz, India's first digital learning library for managers. The library was recently acquired by Eruditus Learning, a leading edtech platform. Anita is on the board of governors of IIM Jammu. She is a sudoku and yoga enthusiast and an amateur keyboard player