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SUNDAY TIMES BESTSELLER‘If you want to write a novel or a script, read this book’ Sunday Times‘The best book on the craft of storytelling I’ve ever read’ Matt Haig‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam RutherfordWhy stories make us human and how to tell them better.There have been many attempts to understand what makes a good story – but few have used a scientific approach.In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.INCLUDES NEW MATERIAL.