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Marketing 5.0

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Book Length

lengh

224

Edition

edittion

1st Published

Publication

publication

Wiley

ISBN

isbn

0000000000

Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four P’s of Marketing,” Phil...

Reward points :50

Condition :New

Availability : Out Of Stock

Cover : Hardcover

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Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X. 0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The Whatever-Whenever-Wherever” service delivery · Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5. 0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Title :Marketing 5.0

Author :Philip Kotler

Publisher :Wiley

Language : English

hardcover : 224 pages

ISBN-13 : 978-1119668510

Item Weight : 1.7 kg

Condition : New

Book Printed Origin : Abroad

Readling Level : Teen and Young adult

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