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Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

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Book Length

lengh

252

Edition

edittion

1st Published

Publication

publication

Notion Press Books

ISBN

isbn

0000000000

Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have re...

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Condition :New

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Cover : Paperback

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Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in theindustry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIMLucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).

Title :Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

Author :Prateek Jain

Publisher :Notion Press Books

Language : English

paperback : 252 pages

ISBN-13 : 978-1648699474

Item Weight : 260 kg

Condition : New

Dimension : 1.6X12.7X20.32 cm

Book Printed Origin : India

Readling Level : Teen and Young adult

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