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Goodvertising: Creative Advertising That Cares

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Book Length

lengh

256

Edition

edittion

1st Published

ISBN

isbn

0000000000

Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace,...

Reward points :50

Condition :New

Availability : In Stock( Only 1 copies Left )

Cover : Hardcover

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Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American ExpressCan advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility.

Title :Goodvertising: Creative Advertising That Cares

Author :Thomas Kolster

Publisher :Thames and Hudson Ltd

Language : English

hardcover : 256 pages

ISBN-13 : 978-0500516263

Item Weight : 1.7 kg

Condition : New

Book Printed Origin : Abroad

Readling Level : Teen and Young adult

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