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From Ideas to Iconic Brands

Tk. 640Tk.800You Save TK. 160 (20%)

Book Length

lengh

336

Edition

edittion

1st Published

ISBN

isbn

0000000000

Inspiring stories of 101 amazing brands that changed the world • Apple • Coca-Cola • Nike • Starbucks • Disney • KFC • Hallmark • Mercedes • Revlon • ...

Reward points :12

Condition :New

Availability : Out Of Stock

Cover : Paperback

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Inspiring stories of 101 amazing brands that changed the world • Apple • Coca-Cola • Nike • Starbucks • Disney • KFC • Hallmark • Mercedes • Revlon • Tupperware • Banana Republic and many moreInspiring stories to help you build a bigger, better, stronger brandA cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

Title :From Ideas to Iconic Brands

Author :Giles Lury

Publisher :‎Jaico Publishing House

Language : English

paperback : 336 pages

ISBN-13 : 9789386867896

Condition : New

Book Printed Origin : India

Readling Level : Teen and Young adult

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