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Creative Strategies: Idea Management For Marketing Advertising Media And Design

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Book Length

lengh

312

Edition

edittion

1st Published

ISBN

isbn

0000000000

Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication.Advertising conc...

Reward points :200

Condition :New

Availability : In Stock( Only 1 copies Left )

Cover : Paperback

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Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication.Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination. Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish.

Title :Creative Strategies: Idea Management For Marketing Advertising Media And Design

Author :Mario Pricken

Publisher :Thames and Hudson Ltd

Language : English

paperback : 312 pages

ISBN-13 : 978-0500515402

Condition : New

Book Printed Origin : India

Readling Level : Teen and Young adult

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