Confessions of the Pricing Man: How Price Affects Everything
Confessions of the Pricing Man: How Price Affects Everything
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The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and custo...
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The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.
Title :Confessions of the Pricing Man: How Price Affects Everything
Author :Hermann Simon
Publisher :Gestalten
Language : English
hardcover : 242 pages
ISBN-13 : 978-3319203997
Item Weight : 1.4 kg
Condition : New
Book Printed Origin : Abroad
Readling Level : Teen and Young adult
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