
ARCHETYPES IN BRANDING
ARCHETYPES IN BRANDING
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Reward points :10
Condition :New
Availability : In Stock( Only 1 copies Left )
Cover : Hardcover
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An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity
Title :ARCHETYPES IN BRANDING
Author :Michael Johnson
Publisher :Thames and Hudson Ltd
Language : English
hardcover : 128 pages
ISBN-13 : 978-1440308185
Item Weight : 1.4 kg
Condition : New
Book Printed Origin : Abroad
Readling Level : Teen and Young adult