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Branded in History

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Book Length

lengh

320

Edition

edittion

1st Published

Publication

publication

HACHETTE

ISBN

isbn

0000000000

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of mo...

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Condition :New

Availability : In Stock( Only 1 copies Left )

Cover : Paperback

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What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward’s Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by. Read more Report incorrect product information.

Title :Branded in History

Author :Ramya Ramamurthy

Publisher :HACHETTE

Language : English

paperback : 320 pages

ISBN-13 : 978-9388322683

Condition : New

Book Printed Origin : India

Readling Level : Teen and Young adult

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