Details

"Brand Magic - The Art and Science of creating successful brands" - is an extensively researched and curated book that delves into ten notable brands that emerged from Gujarat and became prestigious national brands over the past decades. The book showcases how Marketing Communications has played a significant role in taking these brands from state-level to national and international levels. Apart from telling stories behind brand-building, the book will also serve as a helpful reference book for management students studying Marketing, Marketing Communications and Branding.