Free Delivery on all orders over 1990

BRAND FLIP

Tk. 3200Tk.4200You Save TK. 1000 (24%)

Book Length

lengh

160

Edition

edittion

1st Published

Publication

publication

ISBN

isbn

0000000000

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to ...

Reward points :12

Condition :New

Availability : In Stock( Only 1 copies Left )

Cover : Paperback

Sold By :
Inkheart
1

Latest Products

Delivery
Inside Dhaka metro: 1 to 3 days
Outside Dhaka ( courier): 2 to 5 days
Cash On Delivery available only in Dhaka metro

Details

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is. ” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it? Read more

Title :BRAND FLIP

Author :Marty Neumeier

Language : English

paperback : 160 pages

ISBN-13 : 978-0134172811

Condition : New

Book Printed Origin : India

Readling Level : Teen and Young adult

Related Products

Loading

Loading